Why Every Developer Should Be Creating Content Right Now

Content creation has opened doors I couldn't have knocked on otherwise. People from Google, JetBrains, and Cognition Labs reached out to me simply because I post. My brand landed me a long-term internship. Random investors have messaged me out of nowhere. None of that came from my GPA or my GitHub.

8 months ago I had no following and no audience. I was just another CS student. Nothing about me changed — I just started posting consistently. You can do the same thing.

It takes time every day, and it takes showing up when it feels pointless. But the return on that time is not even close to what you'd get spending those same hours grinding LeetCode or polishing a resume nobody asked for.

I'm going to walk you through my actual approach for creating content — how I balance university, a full-time internship, and posting content daily. Just to show you it's doable.

The content type that actually grows your page is value-based content. Help people reach their goals and they follow you for it. Simple concept, harder to execute consistently. I have a few content formats I rotate through. I'll break them down so you can see how I structure my time and take inspiration from whatever makes sense for you.

First, have a baseline content format — something reliable you can always come back to. Mine is the "3 resources" video. One topic, three genuinely useful links, done in about 20 minutes. It's straightforward to make but the value is there. People save these, comment on them to get the links, and come back for more. When life gets busy with university or work, this is what keeps me consistent without dropping quality. You don't need to reinvent your content every day. Having a solid format you trust makes showing up a lot easier.

The second format I use is carousels. Unlike Reels, carousels get shown to your followers first — which means you get signal on what your audience actually cares about before it goes wider. That feedback loop is genuinely useful. They take more time to put together, but the engagement is consistently better. I try to post one about once a week and I think it's worth the extra effort.

This format takes the most time — full voiceover, heavier edits, realistically a full day of work. But it's my best performing content by far, 150k+ views consistently. It's also the one that gets me in front of brands. Most of the internship and sponsorship DMs I get started after I began posting these.

The way I think about my content mix: one format that's easy enough to post even on a bad week, and a couple others where more effort actually shows in the result. Voiceover videos when I have the time, baseline format when I don't. That's basically it.

What makes it work is batch recording. My internship is three days a week, Mondays I'm in the office and get home late. I just record and schedule that post beforehand. Sometimes I'll start a longer video that night and finish it the next day — split across two sessions, done without rushing. It’s nothing complicated, just not leaving it to the last minute does the job.

An important point in content creation is that being consistent in itself is not actually enough. You have to be constantly improving your content and pivoting to things that perform better to grow your brand. Producing the same non-performing content everyday consistently won’t get you anywhere. Iterating and improving your style will.

Last thing — and I'm not saying this to be motivational — you probably have more time than you're giving yourself credit for. Even though I'm a senior CS student juggling a three-day internship, a grad project, and posting daily, I still have leftover time to work on other things. I am sure you can allocate some time to build out your personal brand, which may even be your main source of income in the future! I hope this inspires one of you to start creating content, good luck!